How to write a better classified adWriting a classified ad is easy, but writing a great ad involves a little more thought and effort. The good news is we’ve put together a few tips to make sure your item or services attracts more buyers and sells as fast as possible.
- Title. The best classifieds capture the buyer's attention immediately. Be creative when you create the classified ad title. It should mention your item or service's best features. In addition, you should only include a price in the headline if it is an obvious selling point, for example: "Brand New Cell Phone, $5".
- Keywords. Buyers usually run keyword searches to find items or services. Our system looks for keywords in classified ad titles and descriptions, so remember to include relevant keywords in your title.
- Classified Ad Description. Classifieds on Impads.com, unlike newspaper classifieds, don't charge by the word or line. You can include as much information as you like and include multiple photos.
- Benefits. A great classified ad says how an item will benefit the buyer. Describe the benefits of every relevant feature your item or service provides.
- Honesty. Classifieds should clearly and honestly represent what is being sold or offered. The same is true for the title and classified ad description. Honesty, above all else, makes a great classified ad.
- Create a detailed classified ad. Include any relevant facts and details about the item or service in your classified ad description and title. The more information you include, the less likely the buyer will have questions or doubts about the terms of the sale. Be sure to describe the age of the item, its condition, and anything that makes the item or service different or unique.
- Promote your classified ads on other websites. Once you've created your classified, link back to your ad from other sites
- Be responsive. Providing rapid responses to buyer inquiries encourages buyers to make offers. Delays annoy buyers and could cause you to lose a sale.
- Place your classified ad in the correct category. The key to finding a buyer is smart targeting of your classified ad. Browse through our category lists to determine the best place for your classified ad.
- Use optional Ad Promotions. Use optional Ad Promotions such as priority placement and highlighting to increase the visibility of your classified ad.
- Check the price. Overpricing your item makes it difficult to sell. Do a little research. Visit any shopping portal to find out how much the item costs when it's new. Look at other classified ads to find the going rate for items similar to yours.
- Add a picture to your classified ad. In addition to your classified ad description, pictures help to represent your item for sale. Pictures also help to indicate damage or repairs on an item, and illustrate the item's condition. Typically, buyers make more offers on classifieds with pictures.
- Be courteous to buyers. Courtesy and consideration are the highlights of service. Write in complete sentences when you correspond with buyers and be thoughtful in your responses. This will help you to build rapport with your buyers and build their confidence in the sale. This also encourages buyers to leave positive feedback for you. The more positive feedback you accumulate, the better your member rating will be.
- Post your classified ad only once. Impads.com does not permit the insertion of your classified ad in several places at once. Posting the same classified ad in several areas and/or several times is considered "Spam", is annoying to buyers and can get all your ads suspended.
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